
UN Tourism joined with the Ministry of Tradition, Sports activities, and Tourism of Vietnam to host the First Convention on Tourism for Rural Growth within the historic city of Hoi An. The occasion introduced collectively authorities officers, worldwide and regional monetary establishments, growth companies, tourism professionals, rural group leaders, researchers and NGOs to discover insurance policies and techniques to maximise the position of tourism in progressing growth in rural areas.
Empowering Communities
Classes spotlighted the energy of tourism to create jobs, safeguard nature and cultural heritage, and promote social inclusion, with a concentrate on empowering native communities, girls and youth. Key discussions included subjects similar to coverage frameworks for rural tourism growth, rising agriculture and tourism synergies to drive sustainability, market entry and integration, revolutionary digital instruments and funding mechanisms to assist rural locations, entrepreneurs and community-led initiatives.
Opening the convention Zoritsa Urosevic, Govt Director, UN Tourism stated: “This landmark occasion has demonstrated the immense potential of tourism to remodel rural communities. By inserting folks and planet on the middle of our discussions, we’ve got fostered significant connections and actionable methods that may ripple throughout rural areas worldwide. Collectively, we’ve got sown the seeds for a extra inclusive and sustainable future.”
Le Thanh Lengthy, Deputy Prime Minister of the Socialist Republic of Viet Nam, stated: “The Tourism for Rural Growth Programme by UN Tourism is in step with Viet Nam’s growth technique and distinct potentials, aggressive benefits, and excellent alternatives with the orientation of fast, sustainable growth, inexperienced progress, digital transformation, and round financial system.”
Putting tourism on the agricultural growth agenda
The convention emphasised the significance of inserting tourism firmly on the agricultural growth agenda guaranteeing that it’s absolutely built-in into funding for rural growth and infrastructure planning.
The occasion careworn the significance of partnerships throughout sectors to make sure tourism not solely drives financial progress but in addition preserves cultural heritage and pure assets. The panels collectively aimed to discover transformative methods for leveraging rural tourism as a driver of sustainable growth. Discussions included crafting efficient authorities insurance policies, addressing infrastructure challenges, and fostering public-private partnerships to amplify native initiatives.
Panelists from key organizations together with the Asian Growth Financial institution (ADB), the Meals and Agriculture Group (FAO), Mekong Tourism, the Pacific Asia Journey Affiliation (PATA), and firms similar to Fliggy, Intrepid Journey, Japan Journey Bureau (JTB), Meta, Planeterra, and Traveloka shared invaluable insights on advancing rural tourism. They highlighted the crucial position of sustainable tourism in fostering financial resilience, defending cultural heritage, and creating equitable alternatives for rural communities. Media specialists Carmen Roberts, TV Presenter and Journey Journalist, BBC Journey Present and Kanchan Nath, Senior Editor at Journey Every day Media shared their communication insights. Discussions offered key takeaways on integrating tourism with agriculture, guaranteeing inclusivity, and leveraging partnerships to drive long-term impression in rural locations.
Fliggy Partnership to Drive Rural Growth
Through the occasion, UN Tourism and Fliggy signed a Memorandum of Understanding (MoU) to strengthen their collaboration on growth of rural tourism. The partnership is designed to advertise accountable tourism practices, foster technological innovation, and encourage information alternate and capability constructing. Key initiatives will embrace showcasing Greatest Tourism Villages, creating coaching programmes, and conducting joint analysis to assist rural tourism.
Greatest Tourism Villages Community Annual Assembly
The convention additionally hosted the Second Annual Assembly of the Greatest Tourism Villages by UN Tourism Community, with 50 representatives from over 30 villages coming collectively in Viet Nam. Attendees mirrored on the Community’s achievements, assessed its present state, and mentioned methods to enhance planning, coordination, and possession among the many villages. A strategic framework was additionally adopted, outlining a transparent path ahead to strengthen and construct on the Community’s basis.
The Greatest Tourism Villages Community brings collectively the villages acknowledged as Greatest Tourism Villages by UN Tourism in addition to these within the Improve Programme.
Tourism as a driver of rural empowerment
UN Tourism International Convention

Tourism as a driver of rural empowerment
UN Tourism International Convention

Tourism as a driver of rural empowerment
UN Tourism International Convention

Tourism as a driver of rural empowerment
UN Tourism International Convention

Tourism as a driver of rural empowerment
UN Tourism International Convention

Tourism as a driver of rural empowerment
UN Tourism International Convention

Tourism as a driver of rural empowerment
UN Tourism International Convention

Tourism as a driver of rural empowerment
UN Tourism International Convention