
UN Tourism has additional strengthened its partnership with the Republic of Bulgaria, with an official go to and key conferences with its political management and the welcoming of soccer legend a philanthropist Hristo Stoichkov as a brand new Ambassador.
The UN Tourism official go to, led by Secretary-Common Zurab Pololikashvili, was welcomed by Prime Minister Rosen Zhelyazkov for an official go to that included high-level conferences with the Ministries of Tourism and International Affairs. Conferences targeted on how UN Tourism can assist the additional progress and diversification of Bulgaria’s tourism sector, most notably by the event of cultural, culinary and wine tourism. In an official assembly with President Rumen Radev, each events targeted on supporting tourism training and rising funding into the sector, with UN Tourism dedicated to publishing tips for worldwide buyers.
The Republic of Bulgaria has established itself as one in every of Europe’s most enjoyable tourism locations
Secretary-Common Pololikashvili counseled Bulgaria for its dedication to accountable and inclusive progress. He stated: “The Republic of Bulgaria has established itself as one in every of Europe’s most enjoyable tourism locations. With UN Tourism, its deal with training and coaching and rising investments into the sector will function the strong foundations for long-term sustainable progress, each in city centres in addition to rural communities.”
Ballon d’Or winner Stoichkov joins UN Tourism
In Sofia, UN Tourism formally appointed Bulgarian sports activities legend Hristo Stoichkov its latest Particular Ambassador for Sports activities Tourism. Over the course of his profession, he represented Barcelona Soccer Membership, received the Golden Boot on the 1994 World Cup and performed in Italy, Saudi Arabia and the USA. Since retiring from the sport, he has labored tirelessly as a philanthropist and a supporter of youth empowerment by sport.
As a Particular Ambassador, Stoichkov will assist additional advance UN Tourism’s work on rising sports activities tourism as a driver of inclusive alternative and financial diversification. He may also deliver his affect and insights into UN Tourism’s work to advertise tourism training in colleges in all places and make the sector a key pillar of alternative for international youth.
Wine tourism and training central to progress
Additionally in Sofia, the UN Tourism management met with Miroslav Borshosh, Minister of Tourism of Bulgaria, to signal a Letter of Intent for future cooperation. With Bulgaria having entered into the Schengen Zone initially of 2025, with an anticipated upturn in arrivals, the 2 events will work to develop and direct investments into Bulgaria’s tourism sector, a key precedence for UN Tourism and its Member States each in Europe and globally. The discussions explored the potential for an Funding Discussion board to be held in Bulgaria, recognizing its standing as a regional chief.
The improved collaboration may also deal with one other key precedence for the sector, selling training and continued coaching within the sector. On the similar time, the rising significance of spa tourism was mentioned, recognizing the pure sources of the nation. Lastly, with a deal with supporting the diversification and rural improvement, the 2 events agreed that the ninth version of the UN Tourism World Wine Tourism Convention will probably be held within the metropolis of Plovdiv, with the date to be confirmed.
UN Tourism and Bulgaria: Strengthened partnership
Conferences with the Ministry of International Affairs, led by Minister Georg Georgiev, equally explored avenues for strengthening cooperation and enhancing tourism as a pillar of progress for the nation and a instrument for regional cooperation and peace.
In recognition of his work to assist Bulgaria, Secretary-Common Pololikashvili was awarded by the Head of State with the Order of SS Cyril and Methodius, first-class.