Buyer expectations are prone to outgrowing conventional loyalty fashions. Easy reward applications have developed into advanced level schemes that new expertise and altering traveler habits are rapidly outpacing. The result’s a widening hole between buyer expectations and program supply. That is now not only a supply of buyer frustration, however a enterprise danger, with older loyalty platforms going through declining engagement, decrease redemption, fewer repeat transactions, and a weakened capacity to generate high-margin income from loyalty-driven gross sales. But inside that hole lies the business’s subsequent alternative: to rebuild loyalty on platforms that ship worth by means of readability, flexibility, and relevance at each stage of the client journey.
This report is designed for loyalty leaders able to take that step. Skift and Rocket Journey by Agoda define a brand new benchmark for journey loyalty, with a transparent framework for evaluating program high quality and a sensible roadmap for constructing fashions that drive buyer satisfaction and measurable enterprise influence.
On this report, you’ll be taught:
- Methods for closing the loyalty worth hole and rebuilding buyer belief
- Strategies for outlining and measuring the pillars of contemporary loyalty
- A framework for measuring redemption high quality by means of usability, transparency, and exclusivity
- Working fashions that align commerce, information, partnerships, and advertising to seize each factors and money spend
- Partnership methods illustrated by means of interviews and case research with Citigroup, Southwest Airways, and Flying Blue that develop loyalty past core journey merchandise
- Methods for integrating personalization and adaptability into the client journey
- Future loyalty tendencies set to redefine buyer expectations and program design
- The north star metrics manufacturers should monitor to guard worth and show long-term influence
