Final yr marked a turning level for world journey. In contrast to the 2 prior years, which centered on recovering again to pre-pandemic ranges, 2024 noticed the trade shift its focus to actual development.
The most recent Skift Journey Well being Index reveals robust efficiency for the journey trade all through 2024, rising each year-on-year and in comparison with pre-pandemic ranges. As of December 2024, the index marked a ten% rise above 2023 ranges and a 13% improve over 2019 ranges.
This development spans throughout all of the sectors tracked by the index. In comparison with December 2023, aviation was the strongest performer rising 17%, whereas accommodations and trip leases additionally skilled strong development. Automobile leases, nevertheless, noticed a slight dip of 1%.
Evaluating efficiency reveals the actual good points in 2024. Trip leases have seen probably the most dramatic development, surging by 72%. Airways and automotive leases additionally present double-digit development in comparison with 2019. Inns too have grown 9% above 2019 ranges. These figures spotlight the numerous progress the journey trade has made because the pandemic and level to an optimistic outlook in 2025.
2025 Outlook: Sustained Development Forward
Seeking to 2025, journey confidence is excessive, significantly in rising markets like China and India. China leads, with 88% of respondents expressing robust journey intent, adopted carefully by India at 82%. Germany (70%) and the UK (67%) additionally present strong journey intentions. Individuals, nevertheless, present low journey confidence at 54%.
Skift Analysis forecasts average development throughout all journey sectors in 2025, with on-line journey and cruise traces main the way in which. All different sectors are projected to witness average development in 2025.
Learn the 2024 in Overview report for extra insights and the Journey Well being Index dashboard to visualise the info.
