Global Travel Grows, but U.S. Drags Down Momentum


World journey confirmed modest development in April, however the features masked weak point in North America. In keeping with the newest Skift Journey Well being Index, world journey exercise rose 1% from March, whereas North America slumped 5%, dragged down by weaker U.S. client sentiment and diminished journey spending.

The declines in North America contrasted with regular or rising efficiency elsewhere: Asia-Pacific, Latin America, and the Center East and Africa all posted features, whereas Europe held regular. The weakening U.S. financial system, mixed with political uncertainty forward of the November election, has led to what some analysts are calling a “Trump Impact” on American journey conduct.

Skift Journey Well being Index Rating by Area

Area Jan-25 Feb-25 Mar-25 Apr-25
Asia-Pacific 102 105 107 106
Europe 100 97 100 100
Latin America 104 103 106 104
Center East and Africa 99 101 101 105
North America 104 98 98 95
World 101 100 102 101

Observe: Weighted common. The index is benchmarked to the identical month of the earlier 12 months.

Learn the April 2025 highlights for extra insights on U.S. journey shifts.

Europe Anticipates a Summer season Upswing

A weaker U.S. greenback has made worldwide journeys pricier for Individuals, but outbound journey to Europe is holding up. ForwardKeys, an Amadeus firm, forecasts practically 5 million Individuals will go to Europe this summer time between July and August.

Europe’s general journey efficiency has stayed regular in comparison with final 12 months, other than a slight dip in February 2025. 

Brief-term leases in Europe have made headlines, with the Spanish authorities’s latest order to Airbnb to take away greater than 65,000 listings, pushed by issues referring to inexpensive housing shortages. This follows broader crackdowns in Spain, together with Prime Minister Pedro Sánchez’s January announcement of upper taxes on vacation leases and Barcelona Mayor Jaume Collboni’s declaration final June to ban all of them by 2029.

Nevertheless, the narrative of a major slowdown in short-term leases in Europe is perhaps overstated, on condition that Skift Analysis has seen a ten% enhance within the sector’s efficiency. In keeping with our accomplice, Past, there was a journey enhance from the Easter vacation in April 2025. 

As well as, there haven’t been important decreases in short-term rental provide. The biggest decline has been in Ibiza, which has fallen by a modest 2.5% for the reason that new Spanish order.

The Skift Journey Well being Index is a real-time measure of the efficiency of the journey business at massive, and the core verticals inside it, which offers the journey business with a robust software for strategic planning. We’ve got been monitoring journey for 22 of the most important world economies since 2020, with constant month-to-month knowledge inputs throughout 88 indicators which might be aggregated to cowl classes equivalent to aviation, motels, short-term leases, and automotive leases.

Entry the Skift Journey Well being Index: April 2025 Highlights for an in-depth evaluation and the Journey Well being Index dashboard to visualise the information.