A brand new advertising and marketing marketing campaign from Dubai Tourism starring Millie Bobby Brown and Jake Bongiovi has been launched. The six-minute video factors in the direction of the luxurious emirate wanting to drag in a youthful set of vacationers, utilizing the 2 early-20s stars to point out off varied cheap elements of town.
Within the video, Brown and Bongiovi go to spots together with Al Seef district, the Museum of the Future, Burj Khalifa, and elements of the Al Qudra desert. It’s the most recent in a collection of celebrity-led model movies below Dubai Tourism’s broader push to have interaction new worldwide audiences by way of storytelling and shopper advocacy.
Earlier campaigns in 2024 included “Dubai: A Complete New You,” that includes Bollywood duo Saif and Sara Ali Khan, and “Dubai: Who’s Prepared?,” starring Korean actors Park Shin-Hye and Park Hyung-Sik from Netflix’s “Physician Droop.”
Different stars featured in previous efforts embrace Zac Efron and Jessica Alba (“A Romance to Bear in mind”); Shah Rukh Khan (“Dubai Presents”), and Gwyneth Paltrow, Zoe Saldana, and Kate Hudson (“A Story Takes Flight”).
Superstar-Pushed Method
Talking on the Skift World Discussion board in September 2024, Dubai Tourism CEO Issam Kazim mentioned the usage of celebrities in its campaigns.
He stated: “At this level, it has modified fairly a bit, we’ve got quite a lot of celebrities visiting Dubai, so we’re not counting on them the identical method we did up to now. If celebrities can genuinely present an natural expertise… we don’t search celebrities who haven’t been to Dubai. We work with celebrities who genuinely love Dubai and go to incessantly.”
“Over the previous few years, we’ve leveraged celebrities and influences to convey consideration to what’s taking place in Dubai. Now we’re shifting from that and utilizing actual folks and actual households to speak about why Dubai is house for them.”
Dubai Tourism didn’t reply to a request looking for remark.
Whereas current tourism knowledge doesn’t break down customer ages, 2019 figures confirmed that 71% of Dubai’s guests have been aged 25 to 44. In 2023, 80% of all vacationers have been {couples} or households, with simply 10% visiting as a bunch of pals and solely 7% touring solo.
Brown’s look, then, might assist place Dubai as a extra interesting possibility for vacationers below 25 — a section that won’t have beforehand thought of town.
