UN Tourism has strengthened its partnership with the Kingdom of Morocco, a key ally in its mission to develop innovation throughout Africa and increase investments into the tourism sector of the area.
In an official go to to the Kingdom, UN Tourism Secretary-Common Zurab Pololikashvili celebrated its achievements in rising tourism and making the sector a pillar of financial diversification and sustainable development. Based on the most recent UN Tourism information, Morocco welcomed 17.4 million worldwide vacationers in 2024, a 20% enhance on 2023, making it the most-visited nation in all of Africa. Ms. Fatim-Zahra Ammor, Minister of Tourism Handicrafts and Social and Solidarity Economic system for the Kingdom, shared the official information, and outlined the prospects for the years forward, with Morocco set to co-host the 2030 FIFA World Cup and the thirty fifth version of the African Cup of Nations (AFCON-2025).
Funding Tips for Morocco launched
Over the past 5 years, Morocco has averaged USD 3.5 billion in FDI yearly throughout all sectors. From 2014 to 2023, USD 2.2 billion was allotted to the tourism sector. Greenfield investments in tourism amounted to USD 2.6 billion between 2015 and 2024.
To assist the additional development of tourism throughout the Kingdom, in Rabat, UN Tourism formally launched “Tourism Doing Enterprise – Investing in Morocco”. The Tips – the most recent in a rising portfolio of professional publications – define the alternatives to be discovered within the tourism sector for worldwide buyers of all sizes. The Tips additionally set out funding developments and key areas of development, together with a deal with the Kingdom’s booming innovation ecosystem.
Supporting Moroccan tourism innovation
In Rabat, UN Tourism welcomed non-public sector leaders, together with from SMIT Morocco, in addition to main entrepreneurs and small-business house owners to have fun innovation within the Kingdom’s tourism sector. In a keynote speech on Keynote Speech: “International Traits on Tourism Tech and Innovation”, UN Tourism Govt Director Natalia Bayona highlighted the accelerating digital transformation of the sector.
Govt Director Bayona mentioned: “Morocco’s tourism sector has develop into a key financial driver, contributing 7.3% to GDP by 2023. With a outstanding 35% enhance in worldwide arrivals since 2019 and USD 10.5 billion in tourism income, Morocco is ready to proceed its development. The nation’s secure political local weather and strategic financial insurance policies fortify this success.”
Fatim-Zahra Ammor, Minister of Tourism Handicrafts and Social and Solidarity Economic system, provides: “The Kingdom of Morocco’s political stability, its aggressive edge, the openness of its economic system, the view on innovation and its ahead considering funding insurance policies collectively positions the nation as a privileged vacation spot for each nationwide and worldwide buyers. Our engagement persists in persevering with the implementation of strategic reforms geared toward unlocking the total potential of personal funding, thereby facilitating the enterprise course of in Morocco”.
As a part of the go to, an settlement was additionally signed to determine the UN Tourism Thematic Workplace for Africa, furthering Morocco’s function as a key companion in supporting tourism development throughout the continent.
Prime Begin-ups acknowledged
The Nationwide Tourism Startup Competitors, an initiative centered on fostering innovation within the Moroccan tourism sector and supported by the Moroccan Company for Tourism Growth (SMIT), has efficiently concluded with the participation of 137 aspiring startups.
Amongst these, 5 standout enterprises had been acknowledged for his or her groundbreaking contributions. Main the cost is Ecodome, securing first place for its progressive method to sustainable tourism. In a tie for second place, ATAR and Pikala showcased distinctive potential with their distinctive choices. Taking the third spot is Wanaut, famous for its inventive options in enhancing journey experiences. Lastly, Mouja claimed fourth place, impressing judges with its forward-thinking methods. This competitors highlights Morocco’s dedication to nurturing entrepreneurial expertise and advancing its tourism trade via strategic investments and assist.
UN Tourism in Morocco
Investing in Morocco
UN Tourism in Morocco
Investing in Morocco
UN Tourism in Morocco
Investing in Morocco
UN Tourism in Morocco
Investing in Morocco
UN Tourism in Morocco
Investing in Morocco
