The Colombian tourism sector achieved historic success in 2024, solidifying its place as a key contributor to its financial system. Based on the Financial institution of the Republic’s information, journey and passenger air transport income reached USD 10 billion, a 12.8% improve from the USD 8.9 billion reported in 2023. Specialists attribute this sustained progress to efficient authorities methods, worldwide promotion efforts, and improved air connectivity with key markets.
Enhance in Worldwide Customer Arrivals
A key issue contributing to Colombian tourism progress was the rise within the variety of overseas guests, which reached 6.8 million in 2024—a ten.9% improve in comparison with the earlier 12 months. This extremely constructive pattern can largely be attributed to the promotion of Colombia as a vacationer vacation spot overseas, spearheaded by ProColombia and the Ministry of Commerce, Trade, and Tourism.
ProColombia launched a promotional technique centered across the nation model marketing campaign, “Colombia, the Nation of Magnificence.” This initiative showcased Colombia on a few of the world’s most iconic phases, together with Instances Sq. in New York, Piccadilly Circus in London, the Burj Khalifa in Dubai, the Paris 2024 Olympic Video games, and La Esfera in Las Vegas.
All year long, 16 strategic campaigns had been executed in varied international locations throughout the Americas and Europe, producing over 8.5 million media appearances. In whole, these efforts reached an viewers of 108.9 million individuals globally. The impression was much more pronounced within the digital sphere, the place the campaigns captivated 194.4 million customers, resulting in 921.3 million impressions—marking one of the crucial excellent achievements within the historical past of nationwide tourism.
Moreover, air connectivity is significant for Colombia to reinforce its presence in key markets as extra airways introduce direct routes to the nation, facilitating simpler journey for guests from across the globe.
Effectively-off Guests Are Extra Than Welcome
The technique for attracting high-spending vacationers focuses on prioritizing particular strategic markets. At the moment, Colombia is concentrating its efforts on 26 international locations which have the potential to extend traveler circulation and considerably impression the native financial system. The prioritized markets embody america, Chile, Mexico, Spain, Ecuador, Peru, Canada, Brazil, Argentina, France, the UK, Germany, Australia, China, Italy, Switzerland, Japan, and the United Arab Emirates.
Colombia additionally made vital strides in cruise tourism, reaching a 3% improve in ship calls all through 2024. Throughout this time, over 336,000 passengers arrived within the nation by cruise ship, which boosted the native financial system and expanded the number of locations supplied in nationwide tourism. Notably, Cabo de la Vela in La Guajira started welcoming cruise ships.
