Brand USA Funding Would be Slashed by 80% in Senate Proposal


A U.S. Senate committee has proposed chopping Model USA’s annual funding from $100 million to only $20 million — a extreme lower that, if it grew to become regulation, would drastically restrict the group’s potential to advertise the U.S. as a journey vacation spot.

The proposal, launched Thursday by the Senate Committee on Commerce, Science & Transportation, is a part of the broader price range reconciliation course of. The committee is chaired by Senator Ted Cruz, Republican of Texas.

“That can have very extreme ramifications for what Model USA will be capable to do and never do,” mentioned a supply near Model USA. “A lower like that basically eliminates all potential for promoting globally.”

The $80 million funding lower, which might set off an analogous lower in matching contributions from the journey trade, would restrict the flexibility of Model USA to hold out advertising and marketing campaigns internationally, and would result in extreme chops to staffing and operations. Along with Washington, D.C.