Hollywood mogul Ari Emanuel is betting on sports activities tourism’ continued development with the launch of a brand new world occasions and experiences firm known as Mari.
Preliminary belongings within the holding firm’s portfolio embrace worldwide tennis occasions spanning from Miami to Madrid to Macau, in addition to modern artwork group Frieze, and a majority possession curiosity in Barrett-Jackson, a collector automobile public sale and automotive way of life model.
The launch comes as reside tourism – or journey for main occasions and experiences – is surging, with vacationers planning journeys round main spectacles like Taylor Swift’s Eras Tour or the FIFA World Cup.
Skift Analysis estimated earlier this 12 months that the worldwide market s
