Tripadvisor eliminated greater than 2.7 million pretend evaluations in 2024—a soar from two million the yr earlier than—and detailed this of their 2025 Transparency Report. Apparently, moderators checked out roughly 4.2 million evaluations sooner or later, both earlier than or after they hit the location.
They handle evaluations with a mixture of automated checks, hands-on oversight, and suggestions from common customers. Out of the 31.1 million evaluations in 2024, about 87.8% breezed via the automated system and landed on-line. On the similar time, roughly 7.3% had been nixed by tech-based filters, whereas human reviewers flagged round 4.9% for additional scrutiny.
It seems {that a} good chunk—some 54%—of the pretend evaluations got here from what’s referred to as “overview boosting.” That’s when companies or their allies drop in constructive evaluations to jack up scores. In that very same yr, Tripadvisor even despatched warnings to just about 9,000 companies that had been prodding clients or workers to churn out glowing evaluations.
There’s additionally what they name member fraud—when a person consumer posts a overview that breaks the principles. Simply over 39% of those counterfeits had been instances of vandalism, after which there have been the paid evaluations, making up about 4.8% and one other 2.1% in several classes.
On the synthetic intelligence entrance, Tripadvisor has been busy, too. Final yr, they pulled down 214,000 evaluations that had been flagged as AI-generated. This transfer is all about maintaining traveler belief intact. Positive, AI brings advantages, however ditching these auto-generated evaluations helps stop a “sea of sameness” and offers real, contemporary opinions room to shine. The latest numbers go up from 2023, once they eliminated a document two million fraudulent evaluations, in comparison with 1.2 million in 2022.
The combat in opposition to pretend evaluations is way from over. Their newest report even reveals a 34% drop in pretend overview makes an attempt in comparison with the earlier yr. The platform stays fairly dedicated to its trust-first strategy—even when a few slips in punctuation or phrasing remind us that perfection isn’t all the time the aim.
