Tesla bought 384,122 electrical automobiles throughout the months of April, Might, and June of this 12 months. That is a double-digit decline in comparison with the identical three months of final 12 months—itself no peach of 1 / 4 for a automotive firm with a stratospheric valuation based mostly on the supposition of everlasting gross sales development.
The automaker faces numerous issues which are getting in the way in which of that perpetual development. In some areas, CEO Elon Musk’s right-wing politics have pushed away prospects in droves. One other challenge is the corporate’s small, occasionally up to date mannequin lineup, which is an issue even in elements of the world that care little about US politics.
Most Tesla gross sales are of the Mannequin 3 midsize electrical sedan and the Mannequin Y, its electrical crossover. For Q2 2025, Tesla bought 373,728 of the Fashions 3 and Y throughout North America, Europe, China, and its different markets. However that is an 11.5 p.c lower in comparison with the 422,405 Fashions 3 and Y that Tesla bought in Q2 2024, 1 / 4 that itself noticed a year-on-year decline.
The remainder of Tesla’s gross sales are a mixture of the more and more aged Mannequin S sedan and Mannequin X SUV, in addition to the US-only Cybertruck. Right here, the decline is way extra extreme—with simply 10,394 bought, that is a 22.5 p.c lower on Q2 2024. Tesla doesn’t break these numbers out with extra granularity, so it is unclear simply how few Cybertrucks have been amongst that, however it does recall to mind Musk’s claims that Tesla would promote between 250,000 and 500,000 Cybertrucks a 12 months.
