Throughout Snap’s fourth-quarter earnings name on Tuesday, CEO Evan Spiegel stated that the uncertainty surrounding TikTok’s future has positively affected its enterprise.
“We’re not making an attempt to attract too many conclusions from a number of the engagement carry we noticed when [TikTok] went darkish for that transient time frame. I’d say that the general atmosphere of uncertainty is benefiting our enterprise,” he stated on the decision.
Among the many interesting options that entice customers to Snapchat is Highlight, which serves as the corporate’s various to TikTok. Many creators are already on the platform, and extra will seemingly be a part of if TikTok goes offline within the U.S. once more. Over the previous 12 months, Snap has onboarded 1000’s of creators into its Snap Star program, and the variety of creators posting content material grew by greater than 40% year-over-year within the fourth quarter, says the corporate.
Spiegel additionally highlighted the expansion of Snapchat’s public content material. He added, “I believe in This autumn we really reached a billion public posts a month on Snapchat. So the general public content material ecosystem is rising in a very nice and wholesome method, and so we’re simply going to proceed our focus there with regards to our technique and participation.”
Within the fourth quarter, the corporate reported that it reached 453 million each day lively customers, a rise of 39 million from the earlier interval. Snap reported a income of $1.55 billion, up from $1.36 billion the earlier 12 months.
The uncertainty surrounding TikTok has not solely benefited Snap however has additionally affected the broader social media panorama, with a number of apps, together with the Chinese language-owned RedNote, YouTube, and Meta, seeing boosts in consumer engagement.
