Snapchat introduced on Wednesday that Snap Map now has greater than 400 million month-to-month energetic customers, a brand new milestone for one of many app’s core options.
Launched in 2017, Snap Map was initially a means for customers to see their pals’ areas and browse public snaps from all over the world. Over time, the characteristic has developed and now gives methods for customers to find native hotspots and discover issues to do.
Snap Map’s success is vital for Snapchat, because it’s an important a part of the social community and provides it a aggressive edge over rivals like Instagram and TikTok, each of which don’t supply real-time social discovery in the way in which that Snap Map does.
Instagram is conscious of this, because the Meta-owned social community has been noticed engaged on a “Pal Map” that will permit customers to see their pals’ areas in actual time.
“Snap Map is without doubt one of the most used cell maps on this planet, and we’re thrilled to see our neighborhood proceed to develop,” mentioned Ceci Mourkogiannis, VP of Product at Snap, in an announcement to TechCrunch. “The Snap Map helps a whole bunch of thousands and thousands join with pals and their favourite locations and uncover what’s occurring round them, making the world really feel extra linked every single day.”
The information comes as Snapchat has been updating Snap Map with further performance through the years. Final yr, the corporate launched a “Footsteps” characteristic that permits you to see how a lot of the world you’ve explored and monitor the place you’ve traveled.
Plus, Snapchat rolled out “Promoted Locations” on Snap Map as a means for customers to find new locations. For manufacturers, Promoted Locations gives the power to promote and showcase all of their areas on Snap Map.
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