Prime Video tests AI dubbing for select movies and TV series


Prime Video is now experimenting with AI-assisted dubbing for choose licensed films and TV reveals, as introduced by the Amazon-owned streaming service on Wednesday.

In line with Prime Video, this new check will function AI-assisted dubbing providers in English and Latin American Spanish, combining AI with human localization professionals to “guarantee high quality management,” the corporate defined.  

Initially, it’ll be obtainable for 12 titles that beforehand lacked dubbing help. These titles embody the Spanish animated movie “El Cid: La Leyenda,” the family-friendly drama “Mi Mamá Lora,” and the indie film “Lengthy Misplaced.”

AI-based dubbing has gained recognition within the leisure trade because it helps make content material accessible to a broader viewers. Numerous streaming giants have begun using this know-how.

As an example, Deepdub, an organization specializing in AI dubbing, counts Paramount+ amongst its shoppers. YouTube has additionally invested considerably on this space, not too long ago introducing an auto-dubbing function that permits creators to translate their movies into a number of languages.

Prime Video already provides a number of AI options meant to reinforce the viewing expertise, together with “X-Ray Recaps,” which summarize total seasons and episodes, and “Dialogue Increase,” which improves audio readability for dialogue that could be troublesome to listen to.