Talking on the SXSW convention in Austin, tech investor and entrepreneur Mark Cuban shared his ideas on how AI know-how may also help small companies outperform their competitors. Briefly, he instructed the group that AI was not the reply, in and of itself; it’s meant to function an assist that may assist entrepreneurs by making it simpler to get began rising their companies and answering questions alongside the way in which.
Cuban advised that in the present day’s entrepreneurs ought to spend “each waking minute studying about AI” due to its potential.
“There’s a lot altering that quickly,” he stated, including that it’s totally different for established companies integrating AI in contrast with new companies simply getting off the bottom.
“It’s a lot simpler to begin,” Cuban defined. “It went from — method, method again within the day — $5,000 for a PC … to in case you simply have a laptop computer and a connection to the web, you can begin something. Now, you might have a mentor, whether or not you utilize Perplexity, Anthropic Claude, ChatGPT, Gemini — it doesn’t matter. You could have specialists.”
Whereas he admitted that there have been some issues with AIs that make errors and hallucinate, he famous that human mentors and specialists “don’t at all times get it proper, both.”
Regardless of the problems, the AI “specialists” may also help you perceive what you don’t know, and may assist in different areas of working a enterprise, like analysis, emails, and gross sales calls.
Nevertheless, Cuban cautioned the group to not overly depend on AI. “AI is rarely the reply. AI is the software. No matter expertise you might have, you need to use AI to amplify them,” he stated.
That is significantly true in inventive fields, the place AI is shifting into areas like artwork and writing.
“Plenty of inventive folks assume, nicely, AI is gonna write all of the scripts,” Cuban stated. “AI doesn’t know story from a foul story. You want to be inventive. AI can do the video — belief me, I can create AI-generated movies. They’re nonetheless gonna suck.”
“No matter expertise you might have, AI can amplify them. However not utilizing it means any person else goes to be amplifying their expertise — and that may very well be the distinction between getting forward of you or not,” Cuban stated.
