After teasing a return to “OG Fb” earlier this yr, the social community on Thursday introduced an replace that can give customers a easy option to join with mates. The corporate is introducing a brand new Fb Buddies tab that can solely showcase updates from mates, with out some other really useful content material. Meta explains in a weblog put up that the concept is to carry again options centered on Fb’s unique mission of connecting individuals with mates by a social networking expertise.
The tab, which is initially out there solely within the U.S. and Canada, will characteristic mates’ content material, together with their posts, Reels, tales, birthdays, and pal requests.
Beforehand, the tab had solely supplied a spot to view your pal requests and different “Folks You Might Know.”
The corporate in October launched a Gen Z-focused redesign of its flagship social community, hoping to draw a youthful crowd that has largely deserted or ignored Fb in favor of different social apps, like Meta’s Instagram or TikTok. These earlier adjustments centered on connecting customers to neighborhood info, Fb Teams, and video.
Nonetheless, in January, Meta CEO Mark Zuckerberg mentioned in the course of the firm’s This fall earnings name {that a} “return to OG Fb” was a part of his key targets for 2025.
“I feel there are lots of alternatives to make [Facebook] far more culturally influential than it’s right this moment,” he advised traders, including, “I feel a few of this can sort of get again to how Fb was initially used again within the day.”
The CEO didn’t say on the time what kind of adjustments could be in retailer, however the Buddies tab replace is the primary of many that can roll out this yr.
In a weblog put up, the corporate admitted that the social community wanted to return to its roots.
“Through the years, Fb developed to fulfill altering wants and created best-in-class experiences throughout Teams, Video, Market and extra, however the magic of mates has fallen away,” the put up states.
The brand new Buddies tab is offered by the navigation bar on Fb’s House Feed and shall be accessible by the Bookmarks part of the app, the corporate says.
Customers may choose to pin their Buddies tab to their House Feed to make it much more handy. To take action, click on Settings & Privateness > Settings > Tab bar. You then can select to customise your tab bar and might pin the brand new tab there.
