Levi’s continues to champion self-expression with Street to FAM, a free, multi-city music sequence that can carry high-energy, multicultural performers to Singapore, Jakarta, Manila and Kuala Lumpur. This showcase is made potential in partnership with Future Asian Music (FAM), a platform designed to supply assets and assist for the subsequent technology of Asian musicians.
Not solely is the initiative a celebration of creativity and artistry, however it’s additionally a second for the heritage life-style model to commemorate an icon: the 501® denims. The go-to denim pushing the model’s progressive spirit, aligning with FAM, a platform that champions those that push the boundaries sonically.
FAM brings tastes of music from throughout the globe to numerous audiences and displays Levi’s seamless integration into the music world, which has flourished now for over 150 years. Artists reside of their Levi’s, whether or not on tour or underneath stage spotlights. The 501®, particularly, has been instrumental within the evolution of the jazz, rock and hip-hop genres. Musical legends like Freddie Mercury and the Rolling Stones wore 501® denims; they had been a logo of rebel and originality with a timeless attraction.
Alongside FAM’s large-scale productions throughout cities, the featured rising artists may even be included in a mini-docuseries that can dive into their inventive processes, their songwriting inspiration, life on tour and extra. The tour will culminate on the FAM Pageant Bangkok this summer time, FAM’s inaugural occasion, which can unite rising artists and bands in a single metropolis. Visitors will get to expertise extremely curated, immersive performances throughout genres — and as a bonus, a few of these performers will even be making their Thailand debuts.
Although the performances would be the fundamental attraction, various music symposiums may even happen in collaboration with the Thailand Inventive Tradition Company’s THACCA Splash: Tender Energy Discussion board 2025. These moments of connection over music carry alternatives for each artists and music followers to attach in new methods.
For tickets to the occasions, and to learn extra about every rising artist that can hit the stage at Street to FAM and faucet into the broader initiative, go to futureasianmusic.com.
