Within the spirit of music pageant season, Coors Mild simply launched a report label that’s not like another but it would nonetheless catapult a fortunate music fanatic to side-stage stardom at OSHEAGA Music and Arts Competition this August. The Rockies-born brewer has discovered a loophole that seems like a stunt, nevertheless it’s a wholly on-brand transfer for a beer whose tagline is actually “The Chill Selection.”
Dubbed Coors Mild Information, the “fully faux, completely made-up report label” exists for one goal solely: to “signal” a single fan as its equally fictional artist for an opportunity to win an expertise match for a rockstar at considered one of Canada’s largest music festivals. As they put it: expertise is non-obligatory, enthusiasm is necessary. In Canada, Coors Mild isn’t usually allowed to characteristic well-known musicians of their adverts so the model flips the script and invitations followers to change into the expertise themselves. It’s a daring extension of the model’s new “Chill on Shuffle” platform, which goals to shake up conventional music experiences.
The perks? Assume much less queueing with the lots and extra dwelling like a chart-topper. Signing the fake contract unlocks day by day side-stage entry, a backstage tour, an unique meet-and-greet with Shaboozey— Past the usual OSHEAGA Defender Platinum ticket perks, Coors Mild is throwing in premium extras: assume first-class flights, resort stays, a professional photoshoot, entry to the official OSHEAGA after social gathering, and your individual Coors Mild–stocked rider. Even higher? The winner will get to deliver a good friend—your new “supervisor,” naturally.
Behind the stunt is a really actual historical past. Coors Mild has sponsored OSHEAGA since 2007. And moderately than work with a well-known artist, Coors went into what-if mode: What if the artist was considered one of our followers? In doing so, they’ve turned a model problem into a chance to make somebody’s pageant goals come true—no songs out, no album to stream, no huge follower rely required.
When you’ve ever dreamed of pageant glory—even when your karaoke sport is mid at finest—head to coorslightrecords.ca between July 10 and 23 to your probability at fifteen minutes (and a complete weekend) of Coors Mild Stardom. No demo tape, no stress—only a willingness to lean into the enjoyable and let Coors Mild deal with the remainder.
Have to be authorized ingesting age. (One) artist expertise at OSHEAGA to be gained. Contest ends July twenty third at 5pm EST. Go to coorslightrecords.ca for extra particulars.
DISCLAIMER: We discourage irresponsible and/or underage ingesting. Drink responsibly and legally.
