These are nacho common pants.
Restaurant chain QDOBA has entered the New York Trend Week chat by bringing the “chip core” aesthetic to the scene.
The corporate is mixing meals and elegance with an sudden edible accent: “Chip Pants.”
The customized clothes are designed with built-in compartments to carry QDOBA’s signature crispy tortilla chips, giving fashionistas simple — if exhausting to overlook — entry for snacking.
Whereas the pants could also be hitting the runway, they sadly received’t be accessible for buy anytime quickly, the corporate mentioned — however followers can take a look at the design on QDOBA’s social media channels.
“At QDOBA, we’re all the time on the lookout for sudden methods to attach with shoppers and showcase our merchandise in a recent, enjoyable and flavorful manner,” Kelsey Kraatz, the corporate’s senior supervisor of nationwide media, mentioned in a press release.
“With Chip Pants, we’re combining two ardour factors of the youthful technology — meals and vogue — permitting us to interact with this key viewers in a enjoyable and memorable manner.”
Chip Pants considers the model’s initiative to additional interact Gen Z and millennial shoppers by tapping into the intersection of meals and vogue and displaying that QDOBA is greater than only a place to eat — declaring it’s a way of life.
A current examine highlighted by the corporate discovered that Gen Z was the “extra self-consciously trendy technology” in comparison with millennials.
The analysis famous “Gen Z’s sturdy connection to vogue, with the next proportion figuring out as trend-conscious in comparison with millennials.”
It discovered that zoomers are extra seemingly than millennials (49.1% vs. 42.3%) to say they’re “extra modern than most individuals” and that they sustain with present tendencies (45.4% vs. 40.8%).
Folks within the feedback of the Instagram publish showcasing the brand new Chip Pants have been ecstatic in regards to the design.
“Okay however how do I get a pair and is there an identical shirt with a queso pocket?” somebody requested.
“These could be excellent for the flicks,” one particular person famous.
“Including this to my imaginative and prescient board for this yr and all of the years,” one other mentioned.
“Now THIS is vogue,” a person wrote.
