Lexus is making waves on the earth of browsing with the disclosing of the Surf LX idea car on the 2025 Lexus Pipe Professional in Oahu, Hawaii. Alongside the debut, the automaker introduced an expanded multi-year partnership with the World Surf League (WSL).
As a part of this new settlement, Lexus will function the title sponsor for 5 main WSL occasions in 2025: the WSL Awards, Pipe Professional, Trestle Professional, US Open of Browsing and WSL Finals. Moreover, Lexus will lengthen its partnership attain to Fiji for the extremely anticipated WSL Finals at Cloudbreak.
“Lexus and the WSL are united by a shared drive for innovation, excellence, and efficiency,” mentioned Lisa McQueen, media supervisor of Lexus advertising and marketing. “This expanded partnership will enable us to raise the fan expertise to new heights, creating wonderful moments for the surf group.”
The spotlight of the announcement was the debut of the Lexus Surf LX, a one-of-a-kind luxurious SUV designed with surfers in thoughts. Impressed by surf tradition and knowledgeable by skilled surfers like Griffin Colapinto, the car blends coastal aesthetics with performance.
Notably, the Surf LX encompasses a matte blue exterior with a contrasting white roofline and black accents, reflecting the motion of ocean waves. Inside, sturdy leather-based upholstery is paired with customized 20-inch grey wheels and 33-inch all-terrain tires, making it resilient to sand, saltwater and rugged coastal terrain.
Designed for journey, the trunk is optimized with slide-out storage, a surfboard rack, a built-in cooler, a waxing desk and a turf-changing mat. A customized exo-cage and LED-illuminated rear ladder present easy accessibility to the roof rack. On the time of writing, Leuxs has not shared any plans for a business launch of the car.
