Jaguar Land Rover’s Defender model has introduced the launch of the Defender Awards, a brand new initiative set to learn “small non-profit conservation and humanitarian charities and organizations throughout the globe” – and it’s kicking issues off instantly, with functions for this 12 months’s awards open now.
The brand new initiative builds on a wealthy heritage of humanitarian efforts that started again in 1954, when the Rover Firm – with its first Collection Land Rovers, precursors to the Defender model – started working with the British Crimson Cross. It’s a partnership that continues to today and the inaugural Defender Awards will see seven winners introduced from seven totally different nations – the UK, France, Germany, Italy, Australia, Japan and South Africa – every of whom will obtain a £100,000 GBP bursary (equal to round $130,000 USD on the time of writing) and what the model describes as “knowledgeable mentorship in a complete dedication price greater than £1 million”.
And, naturally, every of the fortunate seven Defender Awards recipients will even obtain a model new Defender car.
To present its new programme some construction, the model has cut up the Defender Awards into 4 distinctive – and appropriately named – classes: Defenders of the Land, Defenders of the Sea, Defenders of the Wild and Defenders of Humanity.
As soon as the applying window for the inaugural awards has closed in June, “a world judging panel” might be tasked with shortlisting 56 entries, an preliminary checklist the model says will embrace two tasks from every of the 4 Defender Awards classes. The seven winners might be chosen from these finalists, with Defender confirming there might be “at the very least one winner from every taking part nation”.
Commenting on the initiative, Defender’s managing director, Mark Cameron, stated: “Defender has a proud heritage of serving to individuals make extra of their world, spanning each humanitarian and conservation causes. Our enduring 70-year affiliation with the Crimson Cross and 20 years of labor with Tusk help established
organisations – however we needed a manner of partaking with smaller-scale initiatives.
“We’ve launched Defender Awards to recognise and help conservation and humanitarian heroes. Our new programme represents an funding of greater than £1m and can assemble a world community of specialists to share data and assist advance change. It’s worldwide in scale however has an area focus and can enrich Defender’s wealthy historical past of supporting susceptible habitats, species and communities.”
Purposes for the inaugural Defender Awards are open now by means of June 16, with particulars of how you can enter and extra data accessible by means of the Defender’s web site.
