Three years since our first pop-up, we’re bringing Hypegolf Clubhouse again to New York. This time we’re constructing as much as certainly one of golf’s most storied workforce competitions, packing a slate of neighborhood activations, blissful hours, limited-edition drops and watch events into the house of a month. From August 29 to September 28, we’re taking up at 147 Grand Avenue in SoHo. The house will likely be a house base for town’s golfers, type fans and anybody who’s simply in search of a chunk of the motion.
Hypegolf Clubhouse isn’t a typical professional store. It’s a crossroads of retail, tradition, neighborhood and camaraderie the place all are inspired to find new gear, hit just a few balls within the simulator and luxuriate in a drink on behalf of Johnnie Walker and Michelob ULTRA. This 12 months’s retail curation leans right into a refined efficiency and “quiet sport” aesthetic, with gear that’s constructed for play however sharp sufficient for town. Suppose technical materials, delicate streetwear nods and timeless designs that transition seamlessly into informal outfits and fall layering.
The lineup is stacked with heavy hitters like MANORS, Reigning Champ, Pluto of St Andrews, Walker Golf Issues, Fiori, College students, Johnnie Walker x Devereux and Lexus x Malbon on the attire aspect. Jones, Sentinel, Penfold, Dimple & Divot, Barnaby’s and Monzee maintain it down for equipment. We’ll additionally drop unique collections all through the month together with our first-ever collaboration with Oakley (co-branded sun shades and attire), Michelob ULTRA (retro jerseys, mid-layers and outerwear) and the U.S. debut of Hypegolf x Publish Archive Faction (PAF).
The house will likely be buzzing with weekly blissful hours, DJ units courtesy of Technics, simulator classes and a gaming space supplied by SEGA. Within the midst of all of it, we’re internet hosting a celebratory golf outing, a full day of particular person and team-based competitors lower than half-hour from the long-lasting Bethpage Black. All of it leads as much as one of the crucial electrical weeks in New York golf historical past, and Hypegolf Clubhouse will guarantee that vitality is felt downtown simply as a lot as it’s on Lengthy Island.
