From August 29 to September 28, Hypegolf introduced its Clubhouse idea again to SoHo, New York—timed to coincide with the Ryder Cup, but additionally overlapping with the US Open tennis and New York Trend Week. For a full month, the area operated as a hybrid retail and neighborhood hub, with an interactive simulator, rotating installations and a lineup of invite-only occasions layered in between open retail hours. A number of main manufacturers got here on board as companions, together with Johnnie Walker, Michelob ULTRA, Oakley, adidas, Hanes, Payntr, Technics, Lexus and SEGA, serving to deliver the area to life by way of unique product drops, tastings and on-site activations.
The Clubhouse rapidly grew to become a gathering level for town’s style-forward golfers and mates of the model. The entire checklist of manufacturers stocked on the cabinets included MANORS, Sentinel, Dimple & Divot, Fiori, New Classic Golf, College students, Gumtree Golf & Nature Membership, Reigning Champ, Monzee, Barnaby’s, Penfold, Public Drip, Walker Golf Issues, Jones Sports activities Co., Pluto of St Andrews, Payntr x Khalhon, Hypegolf x PAF, Hypegolf x Oakley and Michelob ULTRA x Hypegolf. Friends ranged from excessive degree gamers and creatives to native golf communities, all drawn by the prospect to attach, store and expertise golf in a much less intimidating setting. Choosing up on that momentum, Hypegolf additionally staged the Hypegolf Clubhouse Traditional on September 17 at Harbor Hyperlinks Golf Course. The match launched a brand new “6-6-6” format that balanced competitors and enjoyable, with groups rotating between greatest ball, two-person scramble and four-person scramble throughout 18 holes.
Collectively, the Clubhouse and the Traditional underscored Hypegolf’s capability to bridge tradition and sport, providing a benchmark for the way manufacturers and media can activate round tentpole moments on the golf calendar whereas nonetheless making area for neighborhood. Take a better look within the gallery above to see how all of the activations and neighborhood occasions performed out.
