UNheardof and adidas are on fairly a scorching streak. The Rivalry Low collabs from the Cincinnati model and retailer over the previous couple of years deserve reward not just for their stunning designs, but additionally for the in-depth storytelling that goes into every challenge.
The streak continues in 2025 with the upcoming Adistar Cushion 3 “Pork Chop Piggy Runners.” On the floor, it’s only a pig-themed shoe, however it carries a easy but vital message to wearers: embrace the traits and self-expression that bought you roasted for being “completely different” in class, as a result of these are what make you extraordinary immediately.
UNheardof founder Phil Lipschutz created the Pork Chop pig mascot as a nod to Cincinnati’s meatpacking historical past—the place town bought its “Porkopolis” nickname—however the identify additionally has ties to Phil’s youth and humble upbringing. When Phil was rising up, his household didn’t have some huge cash, and children in class would make enjoyable of him for his look and the way in which he dressed. They nicknamed him Pork Chop, and would clown him for carrying $20 adidas sneakers as an alternative of the most recent Jordans.
Phil didn’t let the bullying get to him. Through the years, he made connections within the Midwest skate scene, working at just a few outlets earlier than opening his personal retailer, UNheardof, in 2008. It’s now the best sneaker boutique in Cincinnati, and the times of Pork Chop getting roasted are lengthy gone.
To additional unfold the message of self-acceptance and individuality in Cincinnati, adidas and UNheardof have wrapped public transit buses in UNheardof’s Pork Chop aesthetics, the identical form of buses that Phil would get made enjoyable of for using. The 2 can even be internet hosting community-driven occasions on the American Signage Museum, together with an interactive sneaker workshop and scavenger hunt for inner-city and rural college students. The programming goals to guarantee the youth that they’re seen and heard, and that they’ll use what others as soon as used in opposition to them as gas to achieve the long run.
The UNheardof x adidas Adistar Cushion 3 “Pork Chop Piggy Runners” drops March twenty ninth, restricted to 1,500 pairs. Catch the discharge at UNheardof in-store in addition to on-line. Take a look at the official photos beneath.
UNheardof x adidas Adistar Cushion 3 “Pork Chop Piggy Runners”
Coloration: Clear Pink/Semi Pink Spark/Collegiate Pink
Model Code: JS2974
Launch Date: March 29, 2025
Value: $185 USD
