They don’t name him the “Godfather of Streetwear” for nothing. Previous to founding fragment design in 2003, Hiroshi Fujiwara had already performed a pivotal position within the evolution of up to date Japanese trend with the launch of his first streetwear label, GOODENOUGH, established in 1990.
After touring to NYC within the ’80s as a teen, Fujiwara returned to Tokyo and uncovered the Japanese viewers to hip-hop, igniting a homegrown DJ scene. He then mixed his love of punk with hip-hop, BMX, skateboarding, and Western luxurious trend influences to create GOODENOUGH with graphic designer SK8THING, influencing his protégés Jun Takahashi and NIGO to kind their very own streetwear manufacturers, UNDERCOVER and A BATHING APE.
These days, Fujiwara’s major focus is on his FRGMT design studio, although the GOODENOUGH model is often revived for particular initiatives and collaborations. Supreme has now tapped GOODENOUGH for a brand new Spring 2025 assortment, showcasing designs by the originator of the Ura-Harajuku motion.
The gathering options an in depth vary of attire, together with reversible MA-1 jackets with leopard print liners, patchwork jackets with detachable hoods, zip-up cable knit hooded sweaters, patchwork and crushed rayon button-up short-sleeve shirts, graphic tees and hoodies, long-sleeve “FUCK” thermals, corduroy army pants, headwear, and extra.
A spotlight of the gathering is the return of the “END RACISM” tee, which Hiroshi initially launched in 1991 following the violent beating of Rodney King by the LAPD. Over thirty years later, the messaging is sadly nonetheless related. Supreme’s model of this tee stays true to the OG, although changing the “Particular Version” wording with “Supreme Version” and the yr “1991” with “2025.”
The gathering additionally contains a triple collaboration with Nike on the Air Pressure 1 Low. It contains a white full-grain leather-based higher with debossed logos on the lateral heels, a leopard print pony hair Swoosh, and printed logos on the translucent outsoles.
This assortment marks the primary GOODENOUGH x Supreme collab since 2007, when the 2 manufacturers initially linked up on a handful of tees and long-sleeves. It additionally marks the primary GOODENOUGH x Nike challenge since their Courtroom Pressure collaboration in 2015.
The Supreme x GOODENOUGH assortment drops Thursday, June fifth on the Supreme web site (11am ET) and at Supreme places. Out there in Asia on June seventh. Try the lookbook and product pictures beneath.
Supreme x GOODENOUGH Assortment
Launch Date: June 5, 2025
Resell: eBay / GOAT / GRAILED / KICKS CREW / StockX
