This 12 months, Superga commemorates the one hundredth anniversary of its unique 2750 plimsoll. As one of many first footwear fashions created by the model, its landmark milestone is ready to carry a sequence of occasions and particular releases over the approaching months.
To kick off its celebrations, Superga has simply launched a brand new marketing campaign honing in on the sneaker’s long-standing connection to tennis. In an action-packed clip, the 2750 is seen on a sun-soaked clay courtroom in traditional colorways of “White” and “Pink”, capturing the multifaceted and supremely versatile design that continues to talk to style-conscious sportspeople.
The heritage of the mannequin, nevertheless, goes past its presence in sports activities. In 1925, the sneaker started life after Superga founder and footwear engineer Walter Martiny experimented with Charles Goodyear’s vulcanization course of on the soles of canvas footwear. His creation – now often called the 2750 – turned Italy’s first vulcanized plimsoll and, ever since, has been lauded for its light-weight but sturdy make-up.
Nonetheless retaining its “made in Italy” standing, the refined silhouette has gone on to be a agency footwear selection for holidaymakers in addition to style It-girls, generally noticed within the off-duty appears of Alexa Chung, Hailey Bieber, and Suki Waterhouse. Touching the realms of style and sport, it’s anticipated that the 2750’s evolving historical past would be the point of interest of celebrations this 12 months, with occasions and pop-ups going down in Paris, Milan, London, and extra.
Take a look at the model’s web site for extra info on the silhouette’s anniversary and to buy the traditional colorways featured within the marketing campaign.
