With areas in Louisiana and Texas, retailer Sneaker Politics is dropping a particular collaboration with ASICS to coincide with this 12 months’s South by Southwest (SXSW), the annual music, movie, and tech pageant in Austin.
The Politics GEL-KAYANO 14 attracts inspiration from ’80s propaganda, particularly the “Simply Say No” anti-drug marketing campaign spearheaded by Nancy Reagan throughout her husband’s presidency. For this launch, Politics flips the “Warfare on Medicine” marketing campaign right into a “Warfare on Sneakers” marketing campaign, a reminder to sneakerheads that they’re answerable for their very own sneaker collections and to face robust in opposition to the peer stress of hype-driven traits.
The design of the Politics GEL-KAYANO 14 builds on the usual white mesh higher with artificial metallic silver overlays, including pops of fiery purple and gold all through as a potential nod to the flames of a lighter. The purple hemp tweed sample printed on the insoles provides one other refined reefer connection.
The Sneaker Politics x ASICS GEL-KAYANO 14 drops March eighth at 11am FCFS in any respect Sneaker Politics areas in Louisiana and Texas. A launch get together will happen on the Austin location for SXSW, that includes reside music and complimentary drinks.
There may be additionally a web-based raffle, with entries accepted now by means of March ninth at 9am CT. Remaining pairs shall be out there on-line March tenth at 9am CT on the Sneaker Politics web site. Try the marketing campaign photos under.
Sneaker Politics x ASICS GEL-Kayano 14
Colour: Cream/Pure Gold
Type Code: 1203A692.100
Launch Date: March 8, 2025 (Politics In-Retailer)
Launch Date: March 10, 2025 (Politics On-line)
Value: $170 USD
