Pharrell & adidas Reinvent an Icon with the Superstar 92



adidas and Pharrell Williams proceed their partnership with the launch of the Famous person 92, the reinvention of one of many model’s most iconic silhouettes. Merging daring proportions with premium supplies, this new silhouette pays homage to individuality and cultural legacy, guaranteeing {that a} basic continues to evolve.

The Famous person 92, also called the Double Vast, takes inspiration from the exaggerated aesthetics of the Nineteen Nineties and the useful particulars of snowboard boots. That includes thick padding across the ankle for superior consolation and a chunky sole for a particular stance, this design seamlessly fuses the sturdy construction of a snowboard boot with the unmistakable DNA of the adidas Famous person. With VIRGINIA emblazoned on the tongue, Pharrell onces once more nods to his beginnings.

Staying true to his roots, Pharrell tapped hip-hop duo Clipse to entrance the marketing campaign, shot of their shared hometown of Virginia Seaside by Cam Hicks, additionally a local to the state. The marketing campaign unfolds utilizing Virginia Seaside because the canvas, revealing the town’s distinctive vitality, characters, and iconic scenes by way of a collection of compositions that regularly increase. By capturing the essence of Pharrell’s connection to Virginia, the marketing campaign celebrates the great thing about on a regular basis moments by way of putting, immersive imagery.

The Pharrell x adidas Famous person 92 might be accessible March 1st at choose adidas retailers and on adidas.com. Raffles at the moment are open on the adidas CONFIRMED app. Try each colorways under.

Pharrell x adidas Famous person 92 “White”
Shade: Core White/Cream White/Core Black
Type Code: JI4268
Launch Date: March 1, 2025
Worth: $200 USD

Pharrell x adidas Famous person 92 “Black”
Shade: Core Black/Sky Rush/Cream White
Type Code: JI4267
Launch Date: March 1, 2025
Worth: $200 USD