American rapper Tobe Nwigwe is transferring ahead as a model ambassador for Moncler, presenting his first collaboration on the brand new Trailgrip Momint silhouette.
The mannequin is a brand new addition to Moncler’s Trailgrip household, impressed by the colour palette in his 2022 album moMINTs. The utilitarian footwear mannequin is birthed from Nwigwe’s trend imaginative and prescient, that includes a mix of leather-based, suede, and nubuck on mint-hued uppers. Tonal “Chukwu” stitching pays tribute to the artist’s title, whereas GORE-TEX accents, Ortholite insoles, and Vibram Megagrip outsoles shield your kicks throughout outside excursions.
Nwigwe brings his household collectively for an interactive marketing campaign, presenting his limited-edition collaboration alongside his spouse and 4 kids. The household heads to the forest wearing head-to-toe Moncler, using inside a classic Mercedes-Benz in color-coordinating hues.
The Trailgrip Momint designed by Tobe Nwigwe will likely be launched in restricted portions on Could 31 through Moncler. We spoke with the artist about his reference to the model and his new collaboration. Learn on to find the interview.
What’s your earliest reminiscence of Moncler?
My earliest reminiscence of Moncler could be in grade college… seeing my uncle in a puffer jacket. I by no means imagined I’d be ready to collaborate with them.
What made you need to create the Momint Trailgrip with the model?
Creating the Trailgrip Momint with the model was truthfully a no brainer. Since day one, they’ve believed in my imaginative and prescient and my household, leading to a partnership that feels easy, genuine and purposeful.
What was the core inspiration behind the footwear?
For me, the core inspiration behind the footwear is on the coronary heart of what I do and who I’m. It’s all about heritage, the journey, and goal.
Is there a selected story or message you’re hoping to convey?
The story behind this shoe is that exploration is a necessary a part of life. We’re right here to evolve, create, and fulfill our goal, on and off the path.
What feelings or moods had been you hoping to evoke?
Simply goal.
