Abstract
- Providing 24 colorways, Louis Vuitton launched its LV Buttersoft sneaker — a finely crafted leather-based sneaker that includes a pillowy higher, thick soles, and Easter egg design particulars referencing Pharrell’s profession.
- Set for pre-order launch on June 16, the pair will get an official retailer launch on July 10.
Revealed at its FW25/26 presentation final January, Louis Vuitton has launched the discharge of its highly-anticipated LV BUTTERSOFT sneaker, unveiling a flexible lineup of 24 colorways — together with monogrammed pairs. Paying homage to the model of the 2000s hip-hop neighborhood, Pharrell‘s newest footwear design combines the luxurious craftsmanship of a gown shoe with the snug silhouette of a retro sneaker.
The particular marketing campaign options British actor Callum Turner, spotlighting the shoe’s key design particulars, together with an LV brand on the lateral panel and an embossed “Phriendship silhouette” of Pharrell’s face on the tongue. Moreover, on the again of the shoe, an embossed lobster is an Easter egg element calling again to Pharrell and Nigo’s collaborative relationship.
Crafted by Italian artisans with ultra-soft leather-based, the “buttery” materials offers the shoe a pillow-like high quality. The elevated platform soles depart from the flat-soled footwear tendencies provided by luxurious rivals like Miu Miu and Loewe. With a silhouette verging on showing cartoon-like, the design echoes the Minecraft-esque pixelated motifs featured in Pharrell’s earlier collections for the Maison.
The formidable vary of colorways affords a method for everybody and each event. Together with bold-hued monogram colorways ($2,010 USD), like child pink, violet, purple, navy, black, yellow, and teal, the vary additionally affords loads of pared-back monochrome and duo-tone variants ($1,690 USD).
Standout colours embrace a pastel mint variant with burgundy trims and yellow stitching, Turner’s elegant monochromatic camel colour, and a seemingly Lakers-inspired colorway composed of collegiate yellow uppers and a purple brand.
The LV BUTTERSOFT Sneaker will probably be accessible for pre-order on the Louis Vuitton net store and the LV App from June 16, 2025, with an official in-store launch on July 10, 2025.
