Kiko Kostadinov and ASICS proceed to evolve the London-based designer’s Gel Kiril in its third technology, with two all-new colorways and upgraded particulars. The ASICS Gel-Kiril 3 outcomes from analysis into the evolution of Japanese employee uniforms, executed by the lens of ASICS’ technical experience and Kostadinov’s cutting-edge imaginative and prescient. A favourite collaborator of the Japanese runner model, Kostadinov continues to problem ASICS’ design aesthetic with unconventional particulars and forward-thinking sensibilities.
The in-motion marketing campaign illustrates the worker-centered inspirations behind the design. Shot an hour exterior of Tokyo, the pictures function precise staff, Daisuke, Kenta, and Rikiya constructing conventional scaffolding in Chiba. Drawing on ASICS’ previous workwear footwear choices, the brand new mannequin focuses on utilitarian components, introducing a raised TPU entrance and a debossed sample on the lateral overlays, offering a distressed, virtually reptilian really feel to the footwear.
The Gel Kirin 3 might be out there in a tonal brown colorway with pops of yellow and a principally black variant that includes electrical blue overlays. Daring textures and embossed patterns converge on the uppers and proceed on the onto the outsoles, including an eccentric contact to the sturdy footwear.
Forward of the discharge, a collection of activations are deliberate in Los Angeles, CA and London, England. The Los Angeles retailer will host a efficiency by Jade Guanaro Kuriki-Olivo on February 21, and on subsequent day the London occasion on the ICA will host performances by Patrick Belaga and Invoice Kouligas.
Kiko Kostadinov’s Asics Gel-Kiril 3 might be offered at each occasions, adopted by a digital launch on Monday, February 24 at 10 am GMT on the model’s internet retailer.
