Authentic Story (01/29/25): “THE BEST 5 YEAR RUN EVER.” A daring tagline from Joe Freshgoods to kick off the rollout for his subsequent New Steadiness mission. However when you’ve the monitor document to again it up, typically you simply gotta let ’em know.
After Joe sneakily introduced he had one other 992 on the way in which, I stored questioning how he was going to prime that first one from 2020. It might not be attainable. The DBM 992 “No Feelings Are Feelings” modified the way in which what number of checked out New Steadiness, particularly in Chicago, the place Jordan is king.
The “dad shoe” model made their presence felt throughout NBA All-Star Weekend in Chicago by teaming up with the town’s hottest streetwear designer, going toe-to-toe in opposition to releases from hometown heroes Virgil Abloh and Kanye West and their larger model companions. The town confirmed out for Joe, with a whole lot ready in line for hours, some in a single day, in zero diploma climate to cop his first official sneaker collab.
The DBM 992 was just the start. Now in its fifth 12 months, the JFG x New Steadiness partnership has grown tremendously, spanning twenty sneaker collabs throughout ten totally different initiatives over this time-frame, and that’s with out counting the “Conversations Amongst Us” marketing campaign.
As a celebration of their success, Joe Freshgoods and New Steadiness at the moment are revisiting their debut mission with a brand new iteration of the 992 dubbed “Aged Properly.” The shoe is made to appear like an aged model of the “No Feelings Are Feelings” colorway, changing all of its vibrant purple paneling with pale pink suede overlays. That is paired with a gray mesh base, pure tan leather-based on the tongues and heels, a pink and white midsole, and a black rubber outsole.
This “Aged Properly” colorway might not have the identical impression because the “No Feelings Are Feelings” primarily based on the shoe alone, however JFG is a grasp storyteller, and his visuals and storytelling have solely improved previously 5 years. This rollout could also be Joe’s largest but, because the “Aged Properly” 992 comes with its personal documentary movie, with screenings coming to main cities corresponding to Chicago, NYC, and DC.
The Joe Freshgoods x New Steadiness 992 “Aged Properly” is about to drop February 2025, with releases by way of EQL raffle, newbalance.com, and choose international retailers. Take a look at the official first look photos beneath and keep tuned to Trendy Notoriety for updates.
Replace (02/17/25): The EQL raffle is now stay. Entries will likely be accepted till Thursday, February twentieth at 10am CST. A wider launch will happen February twenty eighth on the New Steadiness web site and at choose retailers.
Joe has additionally shared the trailer for the “Aged Properly” documentary, which is about to hit theaters worldwide this June. The movie chronicles Joe’s partnership with New Steadiness over the past 5 years and its impression in sneaker tradition. Test it out beneath.
Joe Freshgoods x New Steadiness 992 “Aged Properly”
Colour: Rose Smoke/Misty Rose
Type Code: U992JG1
Launch Date: February 21, 2025 (JFG)
Launch Date: February 28, 2025 (International)
Value: $220 USD
Resell: StockX
First Look photographs:
