JD has as soon as once more teamed up with New Stability to reimagine the 740 silhouette in new colorways.
Following unique drops together with the 1000, the Cat Burns-fronted 9060, and Loyle Carner 1906, the retailer continues its long-standing partnership with the sportswear and way of life model via distinctive releases.
Having lately been revived from the archives, the 740 reissue preserves key design parts from its unique 2000s mannequin. Boasting a running-inspired silhouette with an open knit mesh higher, segmented midsole and streamlined development, the two-tone overlays present an attention-grabbing addition to the versatile sneaker. For the most recent launch, the pack arrives in 4 model new tonal colorways dropping completely at JD together with “Pearl Gray,” “Sea Salt,” “Slate Gray,” and “Timberwolf.”
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The accompanying marketing campaign, fronted by Ayra Starr, sees the Nigerian singer-songwriter styled within the 740 as she showcases its wearability via a pared-back, on a regular basis outfit.
Bringing the sneaker to life, JD and New Stability additionally hosted an intimate occasion to have fun the drop late final month. In addition to an immersive area for guests to have interaction with the brand new 740 colorways, Ayra Starr delivered her signature genre-bending sound with a dwell efficiency alongside headline DJ Skyla Tylaa, and different native artists.
Take a look at what went down on the London occasion within the Instagram Reels video above.
For extra data and to buy the JD x New Stability 740, go to the retailer in-store and on-line.
