Abstract:
- Nike and Dover Road Market proceed their longstanding collaboration with upcoming Nike x DSM Air Superfly
- The sneaker is launching in three colorways: Hyper Black, Summit White, and Smoke Gray
- All three colorways drop globally on July 10, on-line and in-store at DSM, priced at £90 GBP / $100 USD
Earlier this yr, Nike reissued the Air Superfly to mark 25 years because it was launched. Now, the Swoosh has tapped its longtime collaborator DSM to drop its personal tackle the sneaker – and with its low profile and smooth silhouette, the Air Superfly is the right canvas for DSM, which has reimagined the archival sneaker by means of its characteristically minimalist lens.
Rooted in working, the Nike x DSM Air Superfly retains the mannequin’s key components, like its all-over perforations that dot its leather-based higher. It options suede accents, too, nodding to DSM’s sartorial affect, with different particulars together with a Hut Brand and Swoosh lock-up designed by DSM’s founder Rei Kawakubo on the tongue.
Well-known for its in-store installations, Dover Road Market commissioned Zak Group – a design company targeted on up to date tradition – to create bespoke installations for its New York, London, and Los Angeles places. Mirroring the futuristic, sports-inspired design, DSM says its in-store show presents the Nike Air Superfly “as an artefact of victory, captured on the intersection of efficiency and fantasy.”
All three colorways of the Nike x DSM Air Superfly drop at Dover Road Market places worldwide and on the DSM e-shops July 10, priced at £90 GBP / $100 USD.
