Meta has launched a brand new inventive marketing campaign for his or her AI-powered line of Ray-Ban glasses.
Set to air through the Tremendous Bowl LIX, the advert spots characteristic a star-studded solid comprised of Chris Hemsworth, Chris Pratt, and Kris Jenner, every rocking a pair of Ray-Ban Meta glasses. Hijinks ensue as the 2 Chrises discover a elaborate artwork gallery surroundings and get a bit too hands-on with the works on show. One of many adverts options Comic by Italian artist Maurizio Cattelan, the viral banana duct-taped to a wall that offered for $6.2 million at public sale, whereas one other options UNTITLED by famend Swiss modern artist Urs Fischer, identified for his iconic melting wax sculptures.
Together with the commercials, Meta and Ray-Ban additionally created particular version model of the Ray-Ban Meta Wayfarer glasses for Tremendous Bowl LIX. This friends-and-family iteration is available in matte black with gold mirrored lenses and is housed in a customized ‘LIX’-engraved case.
As demonstrated by Chris, Chris, and Kris, the Ray-Ban Meta glasses are powered by Meta AI and can be utilized to reply questions on what the wearer is . They may also be used to seize and quick moments fully hands-free, stream music (corresponding to the brand new GNX album by Tremendous Bowl Halftime performer Kendrick Lamar), and get sport information and stats with out having to take your eyes off the display.
Meta additionally added a enjoyable Easter egg to glasses that ties in with the Tremendous Bowl adverts. In case you ask the glasses “Hey Meta, who eats artwork?” — like Kris Jenner does within the industrial — the glasses will reply “Chris Hemsworth eats artwork. However he blamed Chris Pratt for it within the Ray-Ban Meta Large Recreation advert in 2025.”
Take a look at the Meta’s Tremendous Bowl advert spots under and head to the Meta web site to get your individual pair of AI-powered Ray-Ban Meta glasses.
