Following final yr’s 1906U ““Echoes of a Butterfly” venture, Bricks & Wooden and New Steadiness are again with a brand new collaborative assortment set to launch at NBA All-Star 2025.
Titled A Totally different Bounce, this collaboration marks the primary time the South Central LA model has labored with New Steadiness on a efficiency basketball sneaker. It additionally marks the official launch of New Steadiness’s newest on-court mannequin, the Recent Foam BB v3.
In accordance with Bricks & Wooden, A Totally different Bounce “is a visionary basketball idea that explores the multifaceted nature of the sport—bridging each its on-court dynamics and the off-court tradition that surrounds it. This initiative goes past basketball as only a sport; it explores the approach to life, tradition, and enterprise alternatives that emerge from it, nurturing a lifelong ardour that extends past our taking part in days. A Totally different Bounce highlights the numerous methods basketball integrates into on a regular basis life, recognizing that whereas the love for the sport stays fixed, the bounce could evolve over time.”
Representing the approach to life and off-court tradition of basketball is the Bricks & Wooden x New Steadiness 1000. It options the identical golden yellow hue because the Recent Foam BB v3 paired with reflective black overlays.
The accompanying marketing campaign stars Davion Cervantes, a South Central LA artist and childhood good friend of Kacey, whom he first met on the basketball courtroom at their native church.
The Bricks & Wooden x New Steadiness “A Totally different Bounce” assortment launches February 14th solely in San Francisco. A wider launch will happen at a later date on the New Steadiness web site and at choose retailers. Try the marketing campaign video beneath.
Bricks & Wooden x New Steadiness Recent Foam BB v3
Launch Date: February 14, 2025 (San Francisco)
Bricks & Wooden x New Steadiness 1000
Launch Date: February 14, 2025 (San Francisco)
