ASICS' Sales Soar to Record Heights in FY2024


Throughout its monetary outcomes briefing for the fiscal yr ending December 2024, ASICS broke new floor with its highest-ever gross sales, working revenue and web revenue.

The Japanese sportswear label noticed gross sales leap by 18.9% to achieve ¥678.5 billion JPY, whereas working revenue elevated by a formidable 84.7% to ¥100.1 billion JPY, the primary time the model has crossed the ¥100 billion JPY mark. Web revenue, in the meantime, rose by 80.9% to hit ¥53.8 billion JPY.

When it comes to classes, ASICS noticed substantial progress from SportStyle and Onitsuka Tiger, each of which act as the corporate’s “second pillar of enterprise” after Efficiency Operating. Each SportStyle and Onitsuka Tiger recorded web gross sales of roughly ¥100 billion JPY. Notably, web gross sales for Onitsuka Tiger had been up 58.3% from final yr, with a revenue margin of 34%, making it probably the most worthwhile class.

The “CPS (Core Efficiency Sports activities)” class, which homes merchandise for tennis and indoor athletics, noticed gross sales climb by double digits in a number of international areas. Because the class continues to develop, the corporate’s president, Tominaga Mitsuyuki, stated, “We’re specializing in tennis as a result of there are various star gamers in tennis. It’s a typical life-style sport that may be loved by youngsters and adults alike, and lately pickleball and padel, that are much like tennis, have turn into widespread in North America and Europe. We imagine there may be nonetheless room for progress.”

Seeking to 2025, ASICS plans to determine its personal basis, which can help the event of sports activities infrastructure and provide athletic tools to numerous communities. The corporate defined, “We purpose to enhance accessibility to sports activities by globally offering help to organizations that present help to folks in socially or economically troublesome conditions, with the purpose of addressing social points associated to train and sports activities and contributing to the bodily and psychological well being of as many individuals as attainable.”

See ASICS’ full monetary report for FY2024 right here.