The PUMA Mostro continues to evolve in 2025, returning with a daring new face. PUMA has tapped mannequin and trendsetter Amelia Grey to steer the newest marketing campaign for its rebellious silhouette.
First launched in 1999, the PUMA Mostro was named after the Italian phrase for “monster.” The Mostro initially debuted with a low-profile silhouette, spiked outsole, and a strap closure impressed by monitor and surf footwear. 25 years later, these identical design parts stay key options in present releases.
Amelia Grey, identified for her fearless vogue and talent to trip the road between pattern and edge, was a pure match for the Mostro. On this new marketing campaign, she brings the shoe to life in a collection of placing visuals that seize moments of uncooked vitality, intimacy, and motion, precisely what the Mostro was made for.
“I really like that the Mostro is comfortable, cool, and simply very easy to put on. It seems nice with every thing and immediately pulls the entire look collectively,” says Amelia Grey. “It has that excellent mixture of retro and trendy that makes any outfit really feel extra elevated.”
Following collaborations and particular version releases, the PUMA Mostro now arrives in “Pelé Yellow.” Named after the legendary Brazilian footballer and lifelong PUMA athlete, the colorway channels a legacy of world sport by the lens of streetwear. The colourful yellow pulled from Brazil’s soccer jerseys pairs seamlessly with the silhouette’s daring construction.
The PUMA Mostro “Pelé Yellow” can be accessible on PUMA.com, at PUMA flagship places, and thru choose international retailers on June fifth. Try the marketing campaign under.
PUMA Mostro OG Prime “Pelé Yellow”
Shade: Pelé Yellow-PUMA Black
Type Code: 403206_15
Launch Date: June 5, 2025
Value: $120 USD
