It’s onerous to imagine it’s been an entire decade since adidas took over the sneaker scene with the Increase wave.
It began in 2013 when adidas launched the Power Increase, the primary shoe to characteristic a brand new and revolutionary cushioning know-how generally known as Increase that strayed from the trade normal EVA foam. This tech was praised by on a regular basis runners in addition to skilled athletes for its softness, consolation, and distinctive power return.
Nevertheless, Increase hype didn’t actually set in till the introduction of the Ultraboost in 2015. The shoe mixed Increase cushioning with a Primeknit higher, offering unparalleled consolation not solely underfoot, however across the foot as effectively.
In fact, you may’t speak in regards to the rise of Increase with out mentioning Kanye West. He was a giant fan of the Ultraboost and would typically be seen rocking the shoe on the road in addition to on stage. His affect performed an enormous position in turning the efficiency runner right into a coveted streetwear icon.
Quite a bit has modified his 2015. Ultraboosts and NMDs have pale from the limelight. Kanye West is now not Kanye West. Nevertheless, there are various sneakerheads that look again at this Increase period with fondness, and style tendencies are inclined to by cyclical.
For the silhouette’s tenth anniversary, adidas is bringing again the Ultraboost in its iconic OG black and purple colorway, reminding followers why it was as soon as dubbed “the best operating shoe ever made.” Even a decade later, few sneakers have matched its mix of consolation, type, and cultural affect.
The adidas Ultraboost OG returns February eleventh at midnight PST on the adidas web site. Take a look at the official photographs beneath.
adidas Ultraboost OG
Colour: Core Black / Core Black / Gold Metallic
Model Code: B27171
Launch Date: February 11, 2025
Worth: $180 USD
Resell: StockX
