The parents over at Mind Lifeless are celebrating their 10-year anniversary by reuniting with their Paris-based associates at A.P.C. for a collaborative capsule. The brand new providing is comprised of elevated fundamentals designed as a celebration of craft as a inventive mindset, with denim serving as the principle canvas throughout the items.
The six-piece capsule options Mind Lifeless’s signature denim kinds, the boxy Sort 00 Trucker Jacket and large legged Sort 00 Denim Pant, every reduce and sewn in California utilizing A.P.C.’s iconic Japanese selvedge denim. The jacket options alternating silver and bronze buttons, whereas each the jacket and pant function purple selvedge particulars and a co-branded leather-based patch on the again. On a regular basis necessities are additionally included, corresponding to a gray fleece hoodie and white co-branded emblem tee. Rounding out the capsule are two uncooked denim-clad equipment, a bucket hat and tote bag.
To have a good time the launch, the 2 manufacturers have launched a marketing campaign video that includes their founders, Jean Touitou and Kyle Ng, taking part in a canopy of Velvet Underground’s basic “Pale Blue Eyes.” This jam session was shot on the A.P.C. HQ music studio in Paris.
The Mind Lifeless x A.P.C. assortment drops February twenty fifth by way of the Mind Lifeless web site, the A.P.C. web site, and choose retailers. Try the providing beneath.
