A Ma Maniére continues its partnership with Nike with a brand new marketing campaign titled “Each Summer time Tells a Story,” rooted in honoring summer time traditions in black tradition.
The marketing campaign kicks off with Act I: The Block, that includes the A Ma Maniére x Nike Air Max 95 in “Subtle Taupe/Phantom” and a “White on White” version of the AMM Air Drive 1. Lengthy earlier than these silhouettes grew to become world staples, they had been adopted by the tradition, and the block was the runway.
From nook shops to courts, from stoops to summer time streets, the AM 95 and AF-1 grew to become staples of Black summer time life whose legacy has been handed down by generations. The accompanying brief movie, rooted within the coronary heart of Atlanta, is a visible tribute to this legacy, with a solid of rising ATL expertise that features Swavay, Child Kia, Marco Plus, Jordan Bell, and Champagne Entice. From the ritual of cleansing sneakers on the porch, to the explosive vitality of the mosh pit second within the crowd—every scene displays the rhythm of what summer time on the block seems like.
The “Each Summer time Tells a Story” footwear continues the place “For The Love” left off, following up the “Hand Wash Chilly” Air Max 95 and Air Drive 1 with new colorways. The “Subtle Taupe” Air Max 95 is constructed from premium suede and clean leather-based, with particulars together with reflective 3M accents, laser-etched branding on the heel and toe, jacquard satin linings, and mauve-tinted Air items encased in a cream midsole.
The AF-1, in the meantime, contains a full premium white leather-based higher with clean leather-based overlays and a delicate “A” monogram on the toe. A stitched leather-based tongue and padded jacquard monogram lining converse to understated luxurious, whereas the clear midsole and translucent outsole add a refined end. Customized laser-etched lace dubraes and metallic eyelets full the silhouette, including nuanced particulars rooted in perform and kind.
The A Ma Maniére x Nike “Each Summer time Tells a Story” assortment formally launches June twenty seventh at 11am ET on the A Ma Maniére web site and 12pm native time in-store at A Ma Maniére retail places in Atlanta, Washington, D.C., and Houston. Common raffles are actually open through EQL and shut on June twenty third at 3pm ET. Try the marketing campaign movie and imagery beneath.
A Ma Maniére x Nike Air Max 95 “Subtle Taupe”
Coloration: Subtle Taupe/Phantom
Model Code: FZ8743-201
Launch Date: June 27, 2025
Worth: $190 USD
A Ma Maniére x Nike Air Drive 1 “White on White”
Coloration: White/White-White
Model Code: HF4084-100
Launch Date: June 27, 2025
Worth: $150 USD
