From the terrace and operating way of life seems to be to the low profile footwear traits taking the streets by storm, there’s little doubt adidas Originals’ intensive archive has confirmed to be unmatched.
Following their Fall/Winter 2024 partnership which introduced the gathering to life with an immersive occasion targeted on motion, the model has reunited with Zalando, persevering with to rejoice statement-making individuality via type and design.
Drawing from its wealthy legacy embedded within the sporting world, adidas Originals highlights and elevates the small print of a few of its most iconic footwear fashions for its newest reissue. Whether or not it’s the specialist Taekwondo sneakers or operating way of life SL72, Spring/Summer season 2025 propels the vary of performance-based silhouettes revived from its archive from the courts to the forefront of latest tradition.
Impressed by Sukeban — a Japanese ladies’s wrestling league named after the rebellious woman gangs who roamed the streets of Tokyo within the ’70s and ’80s — this season’s marketing campaign titled “Step into the Highlight” hones in on the message of embracing self-expression. Paying homage to the league’s camaraderie, the marketing campaign brings the adidas Originals and Zalando communities collectively, following group of mates adorned within the three stripes whereas the visible type boasts a nostalgic really feel with neon palettes and classic styling referencing its distinct retro aesthetic.
Save March 6 in your calendars and keep tuned for extra from the partnership.
To buy the most recent SS25 collections in addition to extra exclusives from adidas Originals, go to the Zalando web site now.
