Gross merchandise quantity (GMV) elevated 4.5% in the course of the 12 months to €15.3bn (£12.8bn). Each GMV and income got here in on the higher half of its steering.
The enterprise mentioned it targeted on “driving worthwhile development” with adjusted EBIT of €511m (£428m) in 2024, up 46% 12 months on 12 months and better than its up to date steering of €480m (£402m).
The corporate’s energetic buyer base rose to an all-time excessive of 51.8 million by the tip of 2024, marking a 4.5% rise from the earlier 12 months.
Zalando mentioned it “made vital strides” in onboarding new manufacturers resembling Versace menswear, Marine Serre, On and Fjällräven. In February, it additionally grew to become the unique retailer for designer model Diane von Furstenberg in Europe.
In 2025, Zalando expects GMV and income to develop between 4% and 9%, in contrast with 2024. Adjusted EBIT is predicted to succeed in €530m-590m (£444m-£494m).
The steering doesn’t account for its deliberate acquisition of rival ecommerce platform About You, which was introduced in December.
Zalando co-CEO Robert Gentz mentioned: “In our B2C development vector, we’re rolling out our up to date loyalty programme, increasing our way of life choices in areas resembling sports activities, and galvanizing prospects by means of thrilling content material integrations.”
The loyalty scheme has already launched in Germany, Italy, Spain, France, the Netherlands, Switzerland, and Austria, and can be rolled out to most markets in 2025.
“In B2B, we’re nearly doubling the markets we’re working in and providing extra superior software program and logistics options to serve manufacturers’ and retailers’ personal web-shops and apps,” Gentz added.
