Calling all Y/Challenge followers: Heaven by Marc Jacobs is reviving the fallen Paris vogue label for a punkish streetwear collaboration filled with loads of the imprint’s perverse type codes — and it’s out tomorrow, March 25.
“2 years within the making,” Heaven wrote on Instagram alongside the gathering’s marketing campaign, confirming that the road is the product (and maybe the final) of Y/Challenge’s former inventive director, Glenn Martens, who’s now main Maison Margiela.
For context, Y/Challenge’s proprietor, Gilles Elalouf, sadly handed away in June, and the label canceled its Paris Vogue Week present in September whereas struggling to discover a purchaser. Martens stepped down because the model’s inventive director on the similar time, and after an unsuccessful try to promote the label in October, the writing was on the wall. By January, Y/Challenge had formally ceased operations.
So, Jacobs’ vaulted collaboration with the now-defunct label is sort of the shocking (and thrilling!) revelation for the Y/Challenge cult. The road’s marketing campaign, which stars Ken Carson and Alana Champion, sees a mix of each model’s signatures: shrunken hoodies with twin iconography, ultra-revealing knits, and distorted denim statements, like jackets with ultra-long sleeves and trousers with bunched-up ankles. It’s a nod to all the refined subversion that made Y/Challenge so beloved amongst fashionphiles, the right farewell current for the model’s youthful followers.
The Y/Challenge by Marc Jacobs assortment will change into accessible to buy on-line on March 25. Take a primary have a look at the lineup within the gallery above.
