The opening of the three,412 sq ft house marks 10 years of the efficiency model, based in Encinitas, southern California in 2015.
The shop is cut up throughout two flooring and boasts a devoted studio and occasions house on the decrease degree, for Vuori to host wellness courses, occasions, and gatherings. Prospects can discover each males’s and ladies’s collections on the new location.
Vuori commissioned an artwork set up for the shop, that includes hundreds of particular person hand-cut bronze chain hyperlinks that kind a mountain silhouette, an homage to the model’s title, which interprets as “mountain” in Finnish.
Inside design factors additionally embrace hand-carved oak panels, ornamental shelving and rounded plaster partitions. There’s a central oak tunnel beneath a round gentle becoming designed to mimic the solar. Every alcove options customised gentle fittings.
Vuori has one other retailer in Covent Backyard and a flagship on Regent Road.
Andy Lawrence, senior vice chairman of worldwide, Vuori, mentioned: “We have been concentrating on a retailer on King’s Street since we entered the UK market, and are thrilled we’re lastly right here. We have labored with our companions at Cadogan to seek out an important location the place we may join with the Chelsea shopper and be part of this iconic road.
“Opening this retailer represents a key milestone in Vuori’s growth within the UK and throughout Europe, permitting us to deepen our reference to prospects and the market. With every new retailer, we’re targeted on constructing lasting relationships with prospects and laying the inspiration for long-term success.”
