The Very Group, which operates digital retailers Very and Littlewoods, launched HelloStudio in April 2025 to offer a multi-channel inventive service utilizing expertise to attach shoppers to manufacturers.
Lowry joins the Liverpool-based HelloStudio group with greater than 20 years of expertise within the retail trade, each within the UK and US.
She was inventive director (2018-2021) after which government inventive director (2021-2025) at US retailer Goal, and earlier than that director of inventive, model and manufacturing at N Brown Group in Manchester, UK.
In her new position Lowry will probably be serving to to form the in-house company’s imaginative and prescient. She joins Julie Phelan, head of inventive administration, who will proceed to steer campaigns and handle productions.
In Could, Very Group-owned etailer Very launched a brand new vary of greater than 100 premium manufacturers, together with Savannah Miller’s Vivere womenswear label.
Jessica Myers, chief buyer officer at The Very Group stated: “Our inside inventive group has been an enormous supply of pleasure for over 70 years and at the moment HelloStudio is creating award-winning multi-channel content material for family manufacturers. We’ve sturdy foundations, and having Beth be part of the group to supply new, recent concepts and course to speed up our ambition is actually thrilling. I can’t wait to see how her expertise and eye for element will bolster our inventive providing although HelloStudio.”
Commenting on her new position, Lowry stated: “Becoming a member of The Very Group is an thrilling transfer for me. Not solely will I be working alongside an extremely proficient and inventive group,however I’m excited to be supporting Very Media Group in creating campaigns which our model companions will love.”
