Drapers - Uniqlo launches pop-up at Tate Modern


Tate Trendy and Uniqlo will host a “Birthday Weekender” on the gallery on 9-12 Could. It should characteristic music acts, performances, talks, workshops, excursions and different free experiences, together with tarot readings and movie screenings.

Uniqlo, which is owned by Quick Retailing, may also launch a collaborative pop-up retailer on the gallery, Uniqlo Tate Store, open from 5 Could to 16 September.

Customers can entry a T-shirt personalisation and embroidery station, in addition to a restricted version T-shirt assortment and chosen Uniqlo gadgets, akin to items from its LifeWear assortment.

The pop-up may also characteristic a collection of actions all through the summer season, inviting audiences to take part in its workshops.

Uniqlo first partnered with the Tate in 2016, when the Japanese retailer supported the reopening of the gallery. Uniqlo Tate Late occasions invited Londoners to the gallery for after-hours events between 2016 and 2020.

In 2021, the partnership developed to incorporate collaborative collections and the creation of Uniqlo Tate Play, a free household programme that permits individuals of all ages to discover artwork collectively. In 2024, Uniqlo Tate Play was prolonged till 2029.

Koji Yanai, group senior government officer of Quick Retailing, mentioned: “We’re honoured and proud to strengthen our international partnership with Tate Trendy throughout their twenty fifth Birthday celebrations.

“This deep relationship with one of many world’s best museums is an expression of the Uniqlo LifeWear philosophy of Artwork For All. We stay up for welcoming clients into the primary Uniqlo Tate Store the place they will expertise an in-store arts programme alongside our LifeWear merchandise.”

Karin Hindsbo, director of Tate Trendy, mentioned: “Our birthday weekend shall be a very public celebration of artwork and creativity to which everyone seems to be invited. We’re extremely grateful to our longstanding companion, Uniqlo, for his or her assist of the Birthday Weekender, reflecting our shared values and perception that artwork is for everybody.”