After a collection of profitable collaborations, UNDERCOVER and GU (Uniqlo’s sister model) are making their relationship official. Meet UG, the style brainchild of the Jun Takahashi-led label and the Tokyo-hailing retail model that’s aiming to “elevate the initiatives” between the 2 imprints.
Coming subsequent month, UG’s first assortment is impressed by the theme of “Silent/Nostril,” and it options “playful designs and unstructured styling that deliver a slight sense of discomfort and shock to on a regular basis vogue,” based on the label. The 19-piece line consists of Takahashi-ified GU signatures, like sweatshirts, cargo pants, and broadcloth tops, in addition to sharp two-piece fits, technical coats boasting UNDERCOVER’s traditional “fang camouflage” sample and illustrative “Noise Burger Store” tops with drawings by Takahashi — all of that are listed at costs far beneath the standard cry of $300 USD to $1,400 USD for a mainline UNDERCOVER piece.
On the launch, Yosuke Hasegawa, analysis and growth director at GU, stated, “This collaboration with the Undercover staff led by Jun Takahashi is an thrilling alternative to mix GU’s dedication to empower everybody to take pleasure in vogue freely with Undercover’s revolutionary artistry. With UG, we goal to redefine the intersection of mainstream and excessive vogue, providing distinctive, forward-thinking designs that may be loved individuals around the globe.”
The primary UG assortment will launch on-line and in GU shops on Friday, March 14. Costs will vary from $5.99 USD to $69.99 USD.
