Abstract
- Spotify and FC Barcelona have tapped Travis Scott for his or her sixth jersey takeover
- The trio have additionally designed a Cactus Jack assortment of off-pitch attire
- To have fun, Scott might be performing in Barcelona for the primary time
Spotify and FC Barcelona kicked off their long-term partnership in July of 2022, not solely appointing Spotify as the principle companion of the legendary membership, however kicking off a number of campaigns. One such initiative is the jersey takeover sequence, which has seen the likes of Drake, Coldplay, ROSALÍA, The Rolling Stones, and, most just lately, KAROL G, all assemble their very own tackle the membership’s package for El Clásico — when Barcelona takes on its rival membership, Actual Madrid. Now, with El Clásico happening once more on Might 11, Travis Scott has put his personal spin on the jersey.
The Cactus Jack brand is current on the chest of the jersey, the place Spotify’s brand sometimes resides. This similar association hits different attire as a part of a capsule assortment between the trio — a restricted version vary that’s designed for life-style put on. It features a jacket, two hoodies, a retro jersey, t-shirt, shorts, cap, scarf, and a retro soccer. “This wasn’t nearly throwing Cactus Jack on a jersey. It’s about constructing one thing that blurs the road between sound and sport,” shares Scott on the marketing campaign.
This time round, Spotify has taken issues to the subsequent degree by bringing Scott to carry out in Barcelona for the primary time. Whereas particulars stay obscure, it’s famous that “his most loyal followers within the metropolis might be rewarded with an unique invite solely live performance,” happening on Might 10 at “an iconic venue within the coronary heart of the town, reworking a landmark location right into a stage delivering an unforgettable expertise for followers.”
Look out for FC Barcelona to tackle Actual Madrid on Might 11 with the Cactus Jack-branded jerseys. FC Barcelona Femini will even put on the particular version package, repping it throughout their last Liga F match of the season on Might 18. The jerseys might be obtainable in restricted portions immediately by way of the Barça official shops in Spain and on-line at 10am CEST. As for the Cactus Jack assortment, it should drop by way of Travis Scott’s web site on Might 9.
